You can find all of the answers to these questions during Spark of Change 2021, a must-attend fully virtual conference for event professionals. On 27th January 2021 we will share, inspire and give practical advice. 2020 was a tough year for the event industry and forced a progress that all of the event designers had to keep up. Now, this is the time to share the knowledge and experience with other professionals, test the solutions that we had to find in this new reality. The event industry can never come back to the previous shape, but now we are getting prepared for new challenges!
About
Are you planning to organize an online event in 2021?
Are you looking for the right virtual platform?
Do you know how to engage your audience?
Agenda
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stage 1
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18:00 - 18:03
Grand opening
Anna Butrym
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18:03 - 18:08
Opening address
Michael Michalowski
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18:08 - 18:30
Power speech
Max Fellows
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18:30 - 19:00
How to build a new, sustainable business model using virtual events + Q&A
Pavvi Singh
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19:00 - 19:30
Looking at the Bright Side! How Virtual Event Technology is Revolutionizing the Event's Industry + Q&A
Melanie Williams
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19:30 - 20:00
Virtual Event Production: Virtual Events That Get Results + Q&A
Joe Guilderson
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20:00 - 20:30
Laurie Delpino
Tori Pavlenko
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20:30 - 21:00
Multivisual Show
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21:00 - 21:30
A peek into the future with Pedro Goes. Key trend predictions for 2021 in virtual event industry + Q&A
Pedro Góes
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21:30 - 22:00
Session title coming soon
Joanna Jurak
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22:00 - 22:30
Roundtable debate
7 speakers
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22:30 - 22:40
Grand closing
Michael Michalowski
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stage 2
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18:30 - 19:00
Tiktok, Facebook stories and Instagram stories + Q&A
Jonny Ross
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19:00 - 19:30
Session title coming soon
Laurie Delpino
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19:30 - 20:00
About tools that can be utilized to keep your audience's attention and encourage participation - how to stay open and adaptive to the situation + Q&A
Angel Alburo
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20:00 - 20:30
Virtual Live Sketching for virtual meetings and events + Q&A
William Warren
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20:30 - 21:00
Rock-Solid Tips for getting Attendees to SHOW UP and LOVE Your Event + Q&A
Jim Cermak
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21:00 - 21:30
Expert tips: Stop wasting time and money on event technology! + Q&A
Rhian Berry
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21:30 - 22:00
Engaging Virtual Programs 101 + Q&A
Steven Burchard
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stage 3
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18:30 - 19:00
Same, but different. Why virtual events are making event professionals think again about what events mean and how to make them effective + Q&A
Simon Burton
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19:00 - 19:30
The future: CSR virtual events? How to create virtual events that giveback + Q&A
Pamela Benitez
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19:30 - 20:00
How to achieve a wow effect in the world of online events? Practical tips on directing
Ola Pietrak
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20:00 - 20:30
Virtual Events 101: Tips on Hosting Virtual Events + Q&A
Annette Naif
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20:30 - 21:00
Session title coming soon
Paul Davis
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21:00 - 21:30
Online Event - top mistakes and correction. How to prepare participants, what to expect and what to require + Q&A
Aliaksej Burnosenka
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21:30 - 22:00
Short-term reaction to the Covid19. What does the future hold for Virtual Events? + Q&A
Chris Pleydell
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Speakers
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Pedro Goes
CEO and Founder at InEvent✖Pedro Goes
Pedro Góes is currently the CEO of InEvent. InEvent is a Y Combinator venture backed company providing an event, marketing and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer and Citibank. Previously Pedro started a company in college where he had more than 10,000 monthly active paying users. He is a Y Combinator Alumni, a 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner.
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Stephanie Angeli Alburo
HR Delivery Manager at IBM Business Services✖Stephanie Angeli Alburo
Stephanie Angeli Alburo is a HR Delivery Manager for IBM Business Services. She has been with the company for 9+ years. She has been a HR manager for 3 years, ensuring the team is virtually together through these times. Part of her job is to ensure regular and constant contact with her colleagues. Before the pandemic, she and her team would always have meaningful conversations and celebrating small wins, while enjoying a cup of coffee or a lunch. The pandemic has changed that all, including her role in the company as in these troubled times she found it more challenging to keep her entire team a close-knit community. Stephanie wants to make sure that we are still able to celebrate together, recognize and appreciate one another and spend virtual time together for each milestone we reach.
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Pavvi Singh
Account Executive at Swapcard✖Pavvi Singh
Pavvi comes with over 15 years of experience in Technology sales, training, client support and consultation primarily for clients based in USA, Singapore, Australia and UAE. He has a passion for uncovering the unique and compelling ways in which people are using a product, service or site and revel in knowing that he can help thousands of other people hear those stories. Pavvi loves inventing new, more powerful, innovative & profitable ways to increase revenue of an organization using software solutions. Currently, Pavvi is handling US mid-market sales for Swapcard Inc.
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Annette Naif
CEO & Creative Director at Naif Productions✖Annette Naif
Annette Naif is an event producer strategist, speaker, coach, host of A Turn of Events Live Show and Podcast, and the CEO & Creative Director of Naif Productions, where they produce corporate, social, non-profit, and weddings, and help event planners around the world create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life.
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Jonny Ross
Founder and Digital Marketing Specialist at Fleek Marketing✖Jonny Ross
Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, and both public and third sector organisations. Jonny has over 23 years experience in small business, and over 21 years’ experience in digital online technologies. Specialising in SEO, Data, User Experience and digital marketing.
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Aleksandra Pietrak
Director, Project & Event Manager at KDK Events✖Aleksandra Pietrak
Aleksandra a graduate of Finance and Accounting at the Warsaw School of Economics. Since her studies, she has been passionate about the world of events – thanks to the coordination of numerous projects, including nationwide ones, in the Independent Students’ Association of the Warsaw School of Economics. For almost five years she has been associated with the KDK Events agency. Event Manager, Project Manager, organized dozens of events, including concerts, international congresses, outdoor events and galas for a large group of agency clients. The main director of the KDK agency – in the last few months she has led and directed dozens of events that have reached thousands of viewers.
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Pamela Benitez
Founder & Director at The Virtual Events Experience✖Pamela Benitez
Pamela Benitez has been an events manager with over 10 years’ experience creating VIP events and corporate entertainment. In 2019 she was part of the exclusive A-list TOP 35 under 35 agency players by C&IT Magazine.
She started up the first social enterprise events agency specialized in virtual events after losing her job due the pandemic. A London based agency offering virtual experiences, event management, bespoke, socially aware events supply chain and platform representation currently working with Book Depository an Amazon subsidiary, Sysmex Laboratories and Cloudfm.
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Chris Pleydell
CEO at Hybrid Events and Head Strategist for the Green Energy Fund Events Program✖Chris Pleydell
Christopher is an events trailblazer with a multitude of firsts to his credit. He has been producing, promoting, and designing live event experiences for over 20 years. His roots are firmly planted in The Rave subculture of the 90’s and smashes youth culture, grass level movements, arts with corporate communications through live events.
He was the Founder of The Environmental Sports Initiative and is the Head of Strategy for ‚The Events Greening Program’ As a leading advocate for actioning positive environmental change across the events sector watch out for the odd fact that unveils the true impact live events has on our planet.
Christopher created Hybrid Events in reaction to the pandemic; in his own words ‘as an industry we had no choice but to move away from live events. This was a last resort and an education’.
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Simon Burton
Co-Founder and Director of the Virtual Events Institute✖Simon Burton
Simon is a serial entrepreneur in the event industry, having successful launched and sold events in the worlds of media, events and social media. He is a widely recognised as a champion for the power of face-to-face marketing, social media and story-telling through events.
His work in the event industry includes trade shows, awards, conferences and networking events as well as a best-selling book – The Event Professionals Handbook.
When the Coronavirus pandemic arrived Simon was one of one the first event organisers to pivot to virtual and with industry colleagues was instrumental in establishing the Virtual Events Institute.
He has an extensive global network of contacts and business partners in the event industry and holds several no-executive positions.
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Rhian Berry
Marketing Manager at EventMind✖Rhian Berry
Rhian Berry is the Marketing Manager at EventMind, a market leader in the virtual meetings and events sector. EventMind provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. With a degree in Event Management, Rhian is strategically driven and focused upon helping clients within the industry.
Time and money is a massive hot topic when it comes to event technology, this is something EventMind aim to help clients with, Rhian is passionate to discuss how organisers out there can use tips and tricks to guide their way easily through the event technology world whilst saving their time and money.
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Jim Cermak
Host of the Trade Show University Podcast for Live and Virtual Events✖Jim Cermak
Jim Cermak is that person who gets a little overly excited talking about Trade Shows and Events. Over his 30 years in trade shows, marketing and training, Jim has been everything from a Consultant to Exhibitor to Attendee, and loves it all. He took his passion for the industry and started the Trade Show University Podcast for Virtual & Live Events to help businesses get better results from their shows because he saw them “leaving too much money on the table.”
Trade Show U has amassed thousands of downloads and features episodes loaded with tips and value, plus interviews with some of the top people in the industry. His company, Bizfire Group, offers trade show and event consulting, and private label podcast production.
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Michał Michałowski
CEO of Online Event Support✖Michał Michałowski
Michał Michałowski – creator of Spark of Change. CEO of Online Event Support (oe-support.com) and Senior Partner of KDK Events agency (www.kdkevents.pl/en/). Practitioner and business freak. Has been working in the event and marketing industry for 15 years.
He has gained experience in the people, process and project management, by organizing events for the public, as well as private sector. Graduate from Warsaw School of Economics. Co-founder of the PR agency – Consulting ‘n More, marketing agency Goodfellas Group, he also set up the foundation Platforma Równych Szans. Michał has been supporting development of young entrepreneurs within mentoring programs for 7 years. Personally – a passionate golf player and Asian culture enthusiast.
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Laurie Delpino
Director of Customer Success at Grip✖Laurie Delpino
With more than 12 years of experience in the event industry globally, Laurie is passionate about the human-centric side of this industry and knows exactly how to speak to and fulfil the needs of both the participants and the organisers of events. She thrives in sharing knowledge and solving challenges, helping her clients move the world faster in a professional space.
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Melanie Williams
Chief Business Officer for Virtual Creative Studios✖Melanie Williams
Melanie Williams is currently the Chief Business Officer for Virtual Creative Studios. She has been in the Events Industry for over 22 years. She has held a variety of positions, crossing over many Event Industries – such as an Event Designer for an Off-Premise Caterer (16 years) – to an Event Producer – for Large Scale Live Events (5 years). Her knowledge and expertise is extensive – from food and beverage, to decor and design, to logistics and event production. She truly lives and breathes all things event related! She has had her fire reignited during these challenging times and is empowered by the new engagement avenues and event technology that has been developed. Her favorite saying is that „Life is too short to not have fun while doing what you love” and she is honored to be able to live those words everyday!
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Steven Burchard
The owner and operator of Magical Memories Entertainment✖Steven Burchard
Steven is an entrepreneur, entertainer, educator, manager, talent scout and virtual event coordinator. In 2005 Steven founded Magical Memories Entertainment which is a leading entertainment company comprised of a group of hundreds of top entertainers who specialize in a large assortment of entertainment styles for all different types of events. With the onset of the global pandemic in March of 2020 Magical Memories Entertainment saw a 100% drop in business. Steven quickly pivoted and began developing virtual programming. Steven embarked on the mission to develop virtual programs that are interactive and entertaining.
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Joe Guilderson
President of Corporate Audio Visual Services✖Joe Guilderson
Joe has led New York-based Corporate AV for the last 15 years, creating a dynamic team of event professionals that specialize in live, virtual, and hybrid event production. After thousands of events in person in New York and all across the United States, the Corporate AV team quickly adapted to bring our knowledge of live event production, fundraisers, corporate meetings and streaming technology to the virtual stage. Joe is intimately involved in every virtual event production, either as Account Lead, Technical Director, or Virtual Stage Manager.
After almost 100 virtual events in 8 months; handling everything including Creative Design, Video Production, Show Management, and Live Streaming; and working with over a dozen different platforms; Joe and the team at Corporate AV are uniquely qualified to help corporations and nonprofits best plan for success in their virtual event.
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Joanna Jurak
Chief Innovation Officer at Online Event Support✖Joanna Jurak
Chief Innovation Officer at Online Event Support. Event manager, web developer, new tech manager. Starting her journey in European Law Students’ Association, she has been connected with event industry for over 15 years. Her main area of interest has been new tech solutions, both improving the process of event management itself as well as bringing guest experience to the next level.
Currently responsible for tech development at Online Event Support, agency specializing in virtual events management.
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William C Warren
Founder & CEO of The Sketch Effect and visual communication champion✖William C Warren
William Warren is an entrepreneur, illustrator, and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect, a Visual Communication agency that helps make ideas understandable and actionable through animation, live event sketching and graphic design. The Sketch Effect’s client list includes top-tier brands such as Marriott, Walmart, Microsoft, Chick-fil-A, P&G, and Delta in addition to premier consultancies including Boston Consulting Group, Bain, Ernst & Young and Accenture. The Sketch Effect has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, Sheryl Sandberg, Peyton Manning, and more. William lives in Atlanta, GA with his wife Monica and young kids, Liam and Gracie.
Find him on Instagram @WilliamCWarren
Visit the website www.thesketcheffect.com
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Aliaksej "Bekar" Burnosenka
Event Manager, Talent Development Expert, Soft-skills Trainer, Theater Director✖Aliaksej "Bekar" Burnosenka
Aliaksej is a expert Event manager, Trainer and Facilitator. Born in Belarus, he started his career as Event-manager in 1999 at his first job, and later has been developing many relevant skills: Public Speaking, Coaching, Theater directing and even Choreography. He founded the most known Medieval and Fire Theater Troupe in Belarus in 2005. His clients and partners are IT-companies (including Wargaming.Net and EPAM Systems), parliament speakers and Presidential candidates (including well-known elected president of Belarus – Sviatlana Tikhanouskaya) as well as US Embassy Belarus and others. Since 2018 Aliaksej has lived and acted in Europe (Poland).
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Anna butrym
Event Host, TV Presenter and Moderator✖Anna butrym
Charismatic, energetic, and experienced TV presenter and host for variety of events held in Polish, English or Hungarian, moderator of panel discussions. Represented numerous prominent companies and institutions in Poland and abroad in multiple prestigious projects, worked for national TV in Poland. Hosted corporate, cultural and governmental events for small, expert or mass audiences, also in multilingual version. In her portfolio you can find hundreds of projects of various forms and themes – gala evenings, conferences, corporate gatherings, fashion shows, concerts, sport events and many more.
Educated as a musician, hungarologist and translator, experienced as a videoblogger and voice actor, constantly deepens her knowledge about complex event production. Detailed portfolio available at www.annabutrym.pl.
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Maciej Kautz
Journalist, Host and Producer at Polskie Radio✖Maciej Kautz
Maciej Kautz – TV & radio journalist whose smile breaks the ice. Since 2013, Maciej has been producing and hosting a talk-show in English on National Polish Radio (Polskie Radio). He works as Master of Ceremony for major conferences and corporate events, including TEDx, “I love marketing” as well as international events (eg. European Union Baltic Forum 2019).
Maciej studied at Appalachian State University and University of Antwerp. He holds a Master of Laws degree from Adam Mickiewicz University. In 2018, he passed the qualifying exam and is now attorney-at-law in Poland.
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Showroom
It’s great to see you here! Our event is not only thematic sessions, we’ve prepared also a great deal of amazing attractions to provide top-quality entertainment for you. Scroll down and learn more about our shows
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MultiVisual Show
The group specialises in performances including contemporary circus art, illusion with the use of lasers and state-of-the-art multimedia props able to project any image in air, e.g. the customer’s logo!
✖MultiVisual Show
MultiVisual – Kamil Dziliński, Michał Szałucho and Tomasz Piotrowski – finalists of Poland’s Got Talent Show. Team whose shows are a perfect mix of contemporary circus, illusion, manipulation and cutting edge technology. Devices used in the performances are capable of projecting any desired image, writing or a sequence of colours. MultiVisual is the only group in Poland to offer HoloGraphic and Light Painting Live shows, where company’s products become a part of a multimedia spectacle.
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Maciej Piskorz - comedy magician
Performer with over 2 000 shows conducted in seven countries. His specialty is comedy magic.
✖Maciej Piskorz - comedy magician
Maciej’s shows create a unique atmosphere of amazement. When it comes to events – no matter whether it’s for a premiere, a product launch, a wedding celebration, or a corporate event. If the goal is to not only deliver a specific message but to keep the audience interested and engaged at the same time – Maciej’s show is the go to for that. During the show you will laugh, wonder and participate in creating magic on stage – magic will transfer through the screen into your home.
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Juggling Workshop
Want to learn a new skill, that will amaze your friends?
✖Juggling Workshop
Social distancing time does not have to be boring! At this workshop you will learn how to master simple juggling techniques and develop your agility. Our juggler David will show you how you can juggle with almost everything – from a pencil to bowling balls!
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Magic Workshop
The impossible will become possible! Our magician will show you a pinch of magic!
✖Magic Workshop
After the magic show presented to you on the stage of our event, our magician will teach you couple of simple tricks, that you can do with stuff that everyone keeps at home. How to disappear a small object, duplicate coin, tear and restore handkerchief? All of that will questions will be answered at our magic workshop!
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3D printing workshop
On this workshop you will learn about all the possibilities, that 3D printing has brought to our daily lives in the last 20 years.
✖3D printing workshop
During this workshop you will get a chance to hear about development of 3D printing techniques through the last decades, see most modern 3D printers in action, listen to expert from the 3D printing world explaining how that technology works and what are potential opportunities that await for us in the future. Come and join our ride to novelty on our 3D printing workshop!
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Improvisation workshop
Fun exercises on self-confidence and openness to people
✖Improvisation workshop
The art of openness and self-presentation is essential nowadays. Improvisation teaches self-confidence and reduces the distance between people. Each of the participants of our workshops will improve their soft skills, and public speaking will cease to be an impassable barrier for them.
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Origami workshop
Learn more about Japanese Art of Paper Folding
✖Origami workshop
The art of paper folding, coming straight from Japan, is not only a way to spend winter evenings, but also to train patience and a way to relieve stress. During this workshop, we will learn techniques that will allow you to create even your own patterns that can be successfully used as a decoration for a desk or guest table.
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Comic book workshop
A comic book is a journey – for both the reader and the writer. You set out with a goal, and a drawing technique helps you achieve it.
✖Comic book workshop
A comic book is a form that was created in the Middle Ages, but we estimate the time of its development at the turn of the 19th and 20th centuries. Stories that depict small pictures may be a satire, but at the same time discuss social problems or reflect the artist’s emotions. The drawing technique allows you to transfer emotions to paper, and at the same time develops creativity.
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Home spa workshop
You’ll find it easy to unwind and de-stress in the comfort of your own home!
✖Home spa workshop
At a time when cosmetics available on the market are modified without any restrictions, finding natural substitutes is extremely difficult. Therefore, during these workshops, we will learn how to create substances that are friendly to both people and the environment from homemade ingredients.
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Jewelry making workshop
If you want your jewels to stand out, do it yourself!
✖Jewelry making workshop
Nowadays we have dozens, if not hundreds, of jewelry making companies. Many designs are outstanding, many more simply beautiful, but they will never be completely unique. A jewelry making workshop comes in handy – attention – not only for women!
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Dream catcher making workshop
Used to protect children from nightmares, let dreamcacher bring you good dreams!
✖Dream catcher making workshop
Creating decorations for the apartment with your own hands is not only satisfying, but also allows you to create unique projects that we will not see anywhere else. The dream catcher is a recently fashionable form, but at the same time it allows you to spread the wings of your imagination.
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Lifehack workshop
The class gives practical ways to make every aspect of life more exciting.
✖Lifehack workshop
An ideal workshop for those who like simple and brilliant solutions. Life has never been so easy – thanks to our offers, both cleaning and spending free time will become surprising!
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