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Marta Macke
Founder and CEO of Shortlist Consulting and CMO Summit with over 25 years of experience in the marketing communication industry and in business development / new business.
In the years 1995-2012 she worked in Polish and international structures of advertising agencies, incl. in Client Service and New Business in Gruppa 66 (today’s Ogilvy & Mather), Saatchi & Saatchi and for 15 years in DDB Group, where as Business Development Director she was responsible for the strategic development of companies within the group.
In 2013, she created Shortlist Consulting, the first company on Polish market focusing on pitch consulting, support in the development and implementation of business development strategies and in building client-agency relations. Shortlist also creates and organizes CMO Summit, „by invitation only” and „must be” events for top marketing managers and advertisers, as well as Marketing Benchmarks Summit conferences and CMO Breakfast and Procurement Caffee Talks, both in traditional and online form.
Marta is the initiator of the process of integration of procurement, marketing and advertising/marketing communication industry as well as a co-creator and organizer of cyclical events and conferences „In the pitch triangle”, focused on pitch issues and inter-industry dialogue.
She creates and conducts trainings re pitch procedures, business development / sales and client-agency relations building (ex. Brand Strategy School at SKM SAR, Procon and as part of the Shortlist Consulting offer).
She is/was a speaker at business conferences: Forum Zakupów, Procon Polzak, Procon Indirect, Proebiz in Ostrava, as well as co-organizer and co-host of the Dentsu Group conference series entitled Brand Survival Kit.
She conducts interviews as part of the Shortlist Relacje and CMO Talks series as well as is an autor and moderator of video-podcast Reklamiara.pl produced by Grupa NaTemat. Reklamiara is a cyclical program re the history of polish advertising industry.
Since 2014, Marta has been an arbitrator of the Advertising Ethics Committee at the Advertising Council Association.
She is a member of the jury of Superbrands, Procon Awards, 50 Kreatywnych w Biznesie; Mentor at the Club of Mentors of Entrepreneurial Women’s Networks and the Women in Advertising Mentoring Program.
In the years 2016-18 she was the Vice President of the Management Board of the Warsaw Ski Club WKN, the oldest skiing club in Poland that was established in 1923.
